New Major Award Win!

New Major Award Win!

Welcome to the IdeaZeit blog!

We are delighted to announce that the International Spirits Challenge awarded The John Walker with the prize for Best Product Launch.  The awards were bestowed at a gala dinner in London and represented excellence on a global level.  The award comes just a few months after winning the coveted SABRE Award.  Here’s more on the ISC from their website:

The International Spirits Challenge is the most authoritative, respected and influential spirits competition in the world. Now in its 16th year, the ISC is the premier event in promoting outstanding quality spirits from across the globe.

The competition is founded on a rigorous and independent judging process, which serves to encourage the high calibre of spirits entered into the competition each year. Receiving more than 1,000 entries from nearly 70 countries worldwide makes the ISC a truly global competition. It is supported by several of the world’s leading spirits producers, setting the international standard for quality and excellence.

Winning an ISC award is indeed an impressive achievement for any spirit that passes the scrupulous blind assessment of our experienced panel of specialist judges.

http://drinksint.com/news/fullstory.php/aid/2463/ISC_trophies_announced.html

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