About IdeaZeit

What Is IdeaZeit?

All companies want to make their brand relevant to current consumer desires. In the fast-paced world of 21st century media, what’s hot today is tomorrow’s passe, and nothing is more important than making sure a brand resonates with consumers and the press.

IdeaZeit is the PR response to that need, capturing the zeitgeist or “spirit of the time” to help brands gain and keep their appeal in a rapidly changing culture. No matter what the target demographic or budget, IdeaZeit concepts are carefully crafted to make a brand meaningful to today’s marketplace and make people want to buy.

In short, it’s PR for the zeitgeist; the big idea that brings a brand to life in the eyes of the media and consumers. IdeaZeit was formed with a single goal in mind: developing smart, creative, effective public relations concepts that really work.

How Do We Work?

Brand managers are faced with a mountain of research, statistics, focus-group findings and sales goals. IdeaZeit studies these materials, taking into account the current marketplace, trends, culture and competitors in order to see the “big picture”. We even conduct anecdotal research if needed. With a creative design team in San Francisco and offices in Miami and London, we offer a broad point of view.

IdeaZeit then devises concepts to position the brand accurately for media, the target audience and our client’s goals. We focus on practical tactics and measurable results – not just media impressions. Once a concept is selected, we work closely with our client to fine-tune objectives, ensuring a targeted program with sound strategy and within budget.

With creative, attention-grabbing programs, IdeaZeit develops unique tactics and materials that instill a strong affinity for the brand in consumers’ minds.