Biography

david_orchardDavid Orchard, Creative Director/MD

David Orchard founded IdeaZeit in 2006 after a career in PR and event marketing for some of America’s best agencies.  His experience with many prestigious brands and their managers has taught him what works and, more importantly, what doesn’t.  In the years since, he has gone on to create award-winning programs for numerous luxury brand clients.  Client service, responsiveness and proactivity are his by-words and he is very proud of the numerous awards and accolades his projects have received.

As an expert in brand strategy, consumer insight and event marketing for clients in the food, beverage, hospitality and luxury brands arena, he has created unique programs and award shows that drive both media coverage and sales for clients including Johnnie Walker, Lexus, American Express, Nestle, Tropicana, Peroni, Drambuie, James Beard Awards, New York Restaurant Week, Starwood Hotels, Orient-Express Hotels. He created the acclaimed San Pellegrino ‘Almost Famous Chef Contest’ in Las Vegas and the popular Perrier Cowboys experiential campaign. He also has extensive experience in the publishing world, including Bon Appétit and Conde Nast Traveler magazines where he produced creative services programmes around the world, including the Bon Appétit Wine & Spirits Focus and the famed Readers Choice Awards.  David also provides discreet one-on-one PR and marketing consultancies for brands and agencies, most recently on several UK household brands.

David served as SVP at Maloney & Fox heading up the agency’s food and beverage practice along with new business acquisitions (agency since acquired by Wagg-Ed).  His work on the Godiva Liqueur account won two awards for the agency including the prestigious PRSA Big Apple Award and his Drambuie Den campaign was nominated for a Sabre Award.  He headed a highly successful PR campaign for the famed Italian design show “i Saloni” in its first foray to the U.S. market.  He also worked on special projects for Microsoft and T-Mobile including the launch of the first smart phone format BlackBerry in 2004.  In the ten years since founding IdeaZeit he is proud to have exceeded clients’ metrics and won a variety of awards for the results.